Route to the market

Together we provide answers
to key questions such as:

What are the purchasing criteria of today's consumer?
What store type do consumers prefer?
How can I approach retail chain buyers?
How can I increase product distribution?
How can I have an effective store coverage within a controlled budget?
What promotions do I need to reach the consumer?
What are the purchasing criteria of today's consumer?
What store type do consumers prefer?
How can I approach retail chain buyers?
How can I increase product distribution?
How can I have an effective store coverage within a controlled budget?
What promotions do I need to reach the consumer?

Managing
Products

Our solutions enable producers to develop their business in a dynamic retail environment, through current commercial practices and innovative services.

Managing
Products

Our solutions enable producers to develop their business in a dynamic retail environment, through current commercial practices and innovative services.

Our services

Strategic planning

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  • mapping the Greek retail trade and its channels
  • target categories identification
  • analysis of each category’s dynamics using research data
  • study of contemporary consumer trends
  • business plan design and development

Sales

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  • commercial policy development
  • large accounts (retail chains) management and commercial agreements closure
  • design and development of per account sales plan (retail chain)
  • design and development of a promotional plan (Trade Marketing) per product and per account (promotions, brochures, in-store actions)

Merchandising / Ordering

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  • effective coverage plan of points of sale based on their dynamics
  • plan adjustment depending on the seasonality of products and promotions
  • product positioning based on an agreed planogram and in advantageous relation to the competition
  • communication with each category manager at the points of sale to define the current as well as the proposed next order, linked to deliveries to the central warehouse
  • complete and detailed report of product placement (facings, shelf level, shelf prices), as well as of the product competition

Marketing

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Through a wide range of partners, we contribute to the design and development of:
  • the Marketing plan, in alignment with the overall business strategy
  • new innovative products that respond to up-to-date consumer trends
  • the Advertising plan, covering both ABL & BTL areas

New Service
Merch Rep

The dynamic changes taking place in the field of consumer products, create the need for businesses to immediately perceive developments at the point of sale, in an effort to react quickly and gain a competitive advantage.

Our awarded service merch rep, combined with the synergies of our Merchandising department, helps executives to immediately monitor the implementation of their Merchandising policy and react accordingly. It is offered at a surprising cost that makes it a daily necessity rather than a luxury.

Technology &
data driven
visits

Our AO sales team plans and executes its chain-store routing based on their latest sales data. Thus, we achieve optimum efficiency per visit/order.

Through our long-term collaboration with Regate company and the use of “Effective” - the most modern technological merchandising/ordering tool - we report the required product data per sku.

In addition, with our new tailor-made Access one App, we provide sales executives with real-time information of shelf prices, both for their own products and for competitive products in their category.

Technology &
data driven
visits

Our AO sales team plans and executes its chain-store routing based on their latest sales data. Thus, we achieve optimum efficiency per visit/order.

Through our long-term collaboration with Regate company and the use of “Effective” - the most modern technological merchandising/ordering tool - we report the required product data per sku.

In addition, with our new tailor-made Access one App, we provide sales executives with real-time information of shelf prices, both for their own products and for competitive products in their category.