Identifying growth opportunities

Together we provide answers
to key questions such as:

What are the latest developments in private label products?
In which categories do private label products have the greatest penetration?
What is the attitude of today's consumer towards private label products?
What pricing policy should I follow in relation to the competition and to mega brands?
How do I find products from a reliable factory?
How can I grow my product portfolio to meet consumer needs?
What are the latest developments in private label products?
In which categories do private label products have the greatest penetration?
What is the attitude of today's consumer towards private label products?
What pricing policy should I follow in relation to the competition and to mega brands?
How do I find products from a reliable factory?
How can I grow my product portfolio to meet consumer needs?

Product
Development

Our solutions enable retailers to develop private label products that respond to modern consumer habits.

Our Commercial department, in collaboration with the QC department, ensures maximum results across the entire product range, covering from First Price to Premium concepts.

Product
Development

Our solutions enable retailers to develop private label products that respond to modern consumer habits.

Our Commercial department, in collaboration with the QC department, ensures maximum results across the entire product range, covering from First Price to Premium concepts.

Our services

Ideation

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  • we monitor current consumer trends and develop corresponding private label product lines
  • we follow successful launches in other markets and adapt them to our needs

Producer/Product Sourcing

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  • through a large list of factories, both in Greece and abroad, we offer reliable solutions in various food and non-food categories
  • our criteria entail the strict compliance with the QA standards of the factories we cooperate with, and the issuance and renewal of necessary certificates

Product range development

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  • our Quality Control department undertakes the assurance of product characteristics according to the needs of our customers
  • where required we contribute to the development of new skus and to the production process completion

Product Placement

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The AO Merchandising team ensures the potent shelf presence of new PL products, always based on the agreed planograms.

From concept
to shelf

We undertake the production of private label products (PL) in collaboration with producers within Greece and abroad, in the FMCG area. We have the experience to participate in different development formats, as well as different product concepts and price leve

The idea conception, the specifications definition, the product’s packaging, design, and quality control, are steps that our team oversees in order to present the final product and ensure its dynamic launch to the consumer.